About me

About me: freelance copywriter for hire, travel writer and Spanish to English translator based in Edinburgh, UK


Hello, I’m Lucy, a freelance copywriter.

And I’m on a quest to bring out your personality.

Everything you write – be it on a website, blog post, social media or brochure – is a conversation with your customer. And that’s why using the wrong tone and those watered-down words you see EVERYWHERE (cue ‘innovative’) are going to get you nowhere.

Feel like you need to give your voice…a voice?

It’s easy to feel like your voice is lost in amongst a loud crowd. There’s a lot of content out there, so it pays to have something that’s real, direct and catches your reader’s attention.

I communicate. I open conversations with your customers. I get them to reach out to you. And I do it by bringing out your personality and making you stand out from the crowd.

If you’re looking down at some scribbles right now, thinking you want to turn them into a blog or web page, then I think we need to talk.

  • I’ll turn those random notes and ideas into the home page, about page or blog post you wanted.

  • I’ll dig into your way of thinking and make sure that everything is consistent, engaging and a reflection of YOUR PERSONALITY.

  • I’ll use the tone and language your ideal customers can identify with.

  • I’ll write your website, or whatever it may be, to get your customers to TRUST that you’re the only person for them, BUY into you and remain LOYAL to you.

  • I’ll organise information so that customers have the best possible experience of your company from the moment they first engage with you right through to after-sales. That’s the all-important customer journey.

“I’m so glad I found Lucy when I did! I needed someone to help with website copy for a luxury cruise liner and Lucy was absolutely perfect for the job. She was incredibly skilled in evoking powerful emotion and painting a once-in-a-lifetime experience with her words. I knew that when Lucy delivered her work (sometimes even before the deadline!) I wouldn’t need to spend too much time — if any at all — editing her work. It’s such a joy to work with a competent and professional writer like Lucy and I can’t wait to work with her again!”
— Maria Carras, CEO at Maria Carras Creative Copywriting

Or you can continue reading for a little life story.

I’m a copywriter in Malton, North Yorkshire, just outside York. I used to live in Edinburgh, Majorca, Ibiza, London, Madrid and Malaga, so I’ve been able to use my fluency in Spanish to help companies based in Spain reach a UK audience.

I started out as an in-house copywriter for Hotelbeds Group, and four years on I work with travel companies like TUI Destination Services, Celestyal Cruises, Citalia and Much Better Adventures to sell their tours, holidays and destinations.

Now, I enjoy collaborating with small businesses in and around North Yorkshire. You can see a few of the people and companies on my portfolio.

And that’s enough about me. This is about you.


Some happy people... 

“I read your changes this morning and I LOVE them! Thank you so much, I think you have captured exactly what I wanted to communicate with the perfect tone. You are a great writer :)”
— Clara Molina Sanchez, Spectrum Heritage
“Lucy made the design of my company website an absolute breeze. The finished article has exceeded my expectations and was completed on time and budget.”
— Alasdair McCaig, Glencorse Estates
“She is very responsible and thorough, and her writing skills are excellent.”
— Joan Torres, Hotelbeds Group
“Lucy has been an indispensable help since joining the project for our ambitious new website – GoTUI.com. She was tasked not just with writing up engaging texts that described and ‘sold’ our products but also with implementing a new Tone of Voice. This involved changing existing descriptions from a descriptive style to a more direct and personalised one. We sent Lucy a few examples of what we were looking for, and she immediately understood it. Her writing is crisp, concise and convincing – no word is wasted and she has pithily conveyed our message.

And as well as her writing, Lucy has exceeded our expectations in every sense. She has found solutions to every problem she encountered and has always met her deadlines.

We are very happy with Lucy’s invaluable input into our project.”
— Alvaro Reynolds, TUI Destination Services