Thoughtful copywriting that speaks to your audience.

“I’m so glad I found Lucy when I did! I needed someone to help with website copy for a luxury cruise liner and Lucy was absolutely perfect for the job. She was incredibly skilled in evoking powerful emotion and painting a once-in-a-lifetime experience with her words. I knew that when Lucy delivered her work (sometimes even before the deadline!) I wouldn’t need to spend too much time — if any at all — editing her work. It’s such a joy to work with a competent and professional writer like Lucy and I can’t wait to work with her again!”
— Maria Carras, CEO at Maria Carras Creative Copywriting

Keep reading to find out why I do what I do…

I’m a copywriter living in Malton, North Yorkshire, just outside York. But I’ve lived in a lot of places along the way - Edinburgh, Mallorca, Ibiza, London, Madrid and Malaga - to name a few. I grew up in Spain and returned there to study and work so I now use my fluency in Spanish to help companies based in Spain reach a UK audience too.

My copywriting days started when I became an in-house copywriter for Hotelbeds Group in Mallorca. Eight years on I work for travel companies like TUI Destination Services and HF Holidays writing blogs, product descriptions, landing pages and SEO-optimised copy as well as property, real estate and lifestyle companies.

I also enjoy collaborating with lots of interesting small businesses in and around North Yorkshire. You can see a few of the people and companies on my portfolio.


 

Some happy people... 

“I read your changes this morning and I LOVE them! Thank you so much, I think you have captured exactly what I wanted to communicate with the perfect tone. You are a great writer :)”
— Clara Molina Sanchez, Spectrum Heritage
“Lucy made the design of my company website an absolute breeze. The finished article has exceeded my expectations and was completed on time and budget.”
— Alasdair McCaig, Glencorse Estates
“She is very responsible and thorough, and her writing skills are excellent.”
— Joan Torres, Hotelbeds Group
“Lucy has been an indispensable help since joining the project for our ambitious new website – GoTUI.com. She was tasked not just with writing up engaging texts that described and ‘sold’ our products but also with implementing a new Tone of Voice. This involved changing existing descriptions from a descriptive style to a more direct and personalised one. We sent Lucy a few examples of what we were looking for, and she immediately understood it. Her writing is crisp, concise and convincing – no word is wasted and she has pithily conveyed our message.

And as well as her writing, Lucy has exceeded our expectations in every sense. She has found solutions to every problem she encountered and has always met her deadlines.

We are very happy with Lucy’s invaluable input into our project.”
— Alvaro Reynolds, TUI Destination Services