My online copywriter portfolio - take a sneak peek into some of my work to date.



Here's a sneak peek into my copywriter portfolio.

The Lighthouse website
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Web copy and destination guides for Celestyal Cruises

Web copy and destination guides for Celestyal Cruises

Action Coach Yorkshire | Case studies

Successful business coach, Ros Jones, hired me to write success stories for her website. I interviewed three clients and wrote up their studies, which you can read here.


Handy Mag | Lifestyle editorials, advertorials & features

Since January 2019, I’ve been working with the lovely people of Handy Mag who are based in my home town of Malton, North Yorkshire. They produce a monthly magazine that’s delivered to homes across the region, featuring articles, news and more.

I have written a range of editorials on local events and businesses as well as advertorials promoting companies in Ryedale and York.

You can take a look at their latest issues here.


Much Better Adventures | Destination guides and trip descriptions - travel & adventure

Long-term collaboration with Much Better Adventures, writing landing pages, country guides and trip itineraries. Check it out here.


26, Armistice 100 Days

This is a volunteer project I’ve proudly been a part of, which involved researching and writing about a relative who lived through the First World War. The project involves 100 writers who were tasked with writing a centena of 100 words, and it has been so successful that a book has now been published with each and every text. Follow the links for more information:

Ananda Holidays | Blog, translation and web copy - travel & tourism

I have been working with Eva for over a year to develop her idea and create a website for Ananda Holidays. The focus is on wellness holidays in Spain, so I have translated content and written blog posts about different experiences around the country.

The Lighthouse | Website - real estate

This is a brand new co-working space opening this year and they needed a simple website that listed their features and developments. 

They wanted a 'fresh' approach to a business centre website and the relaxed tone of voice reflects their laid-back working space.


Glencorse Estates | Website - real estate

I was asked to design and write Glencorse Estates' new website from scratch. The design was implemented using a template and the copy reflected the company's need to create a reference/portfolio website that highlighted their ethos - attention to detail.

Check it out here.

Celestyal Cruises | Web copy & blogs - travel

This exciting travel writing project took me around the Greek Islands and Cuba writing 25 destination guides plus cruising guides, blogs and web copy in their new tone of voice for Celestyal Cruises' brand new website. 

Check it out here.

The Telegraph Just Back travel writing competition

The Telegraph Just Back travel writing competition

TUI Destination Services | Web copy & destination guides - travel

I have been writing tour descriptions and implementing a new tone of voice to TUI DS's existing web copy. That's 900 descriptions and counting.

"We sent Lucy a few examples of what we were looking for, and she immediately understood it. Her writing is crisp, concise and convincing – no word is wasted and she has pithily conveyed our message." Alvaro Reynolds, TUI Destination Services


Winner of The Telegraph's 'Just back' travel writing competition 

Read it here.


Hotelbeds Group | Web copy & tour descriptions - travel

I was lucky enough to live and work on the island of Majorca, but it wasn't all fun and sun. For just under two years, I worked as an in-house copywriter and translator researching exotic places and writing over 500 tour descriptions and 20 destination guides. These were published online and printed in the company's marketing material.


CQTC Group/ Vamos Scotland

Collaborating with these talented individuals was an honour. I translated, proofread and wrote anything for them including funding application forms, posters, leaflets, feedback forms and letters. 



Scarborough Group International | Brochures & web copy - real estate

I spent three years creating, editing and writing marketing brochures, websites and videos for Scarborough Group International, a property development and investment company. 

Here's an example brochure.